Farrow & Ball

Imperial Purple - Paint No. W40

$8.50

Imperial Purple No. W40 — a rich deep purple

Imperial Purple is from our new Color by Nature palette, created in collaboration with the Natural History Museum to bring the true colors of nature into your home.

Deep Imperial Purple transforms dining rooms and other intimate spaces, creating a luxurious look and enveloping feel. Used in smaller quantities, such as inside a bookcase, it can add a rich pocket of color to even the most neutral of rooms – try it with soft Snow White and Ash Grey for a relaxed scheme with a playful touch.

Recommended Primer & Undercoat: Dark Tones

Complementary white: Ash Grey

From walls, floors and ceilings to furniture, baseboards and sheds, Farrow & Ball's range of eco-friendly paint finishes can help you transform almost any surface in your home (and outside it, too).

Need help deciding on the perfect finish for your project?

Help with Finishes & Additional Product Information

*Note: 100mL Sample Pots are only available in Estate Emulsion

Looking for inspiration for your next project? Try one of these Farrow & Ball color schemes:

Trim Color: Strong White No. 2001
Accent Color: Ammonite No. 274

Trim Color: Purbeck Stone No. 275
Accent Color: Worsted No. 284

Trim Color: Light Blue No. 22
Accent Color: Off-Black No. 57

Trim Color: Sulking Room Pink No. 295
Accent Color: Paean Black No. 294

Trim Color: Skimmed Milk White No. W7
Accent Color: Crimson Red No. W93

For a covetable and long-lasting finish, we recommend following our simple three coat paint system:

One coat of our Primer & Undercoat in the recommended tone.

Our Primers & Undercoats are formulated with the same highest quality ingredients as our paint, helping you create a rich and lasting finish - even on difficult surfaces.

Two coats of your selected color to build up an extraordinary depth.

Our paint is blended with only the highest quality ingredients and richest pigment levels to closely guarded formulations. It’s what gives our hues an unmatchable depth and exceptional coverage.

As one of the first to offer a 100% water based range, Farrow & Ball paints are low odor, eco-friendly and safe to use in every room of your home. A water base ensures our paint is easy to apply and dries in just two hours - simply wash brushes with warm soapy water after use.

Please note that delivery times are estimates only and are not guaranteed, due to circumstances out of our control. Please bear this in mind when arranging appointments for decorators.

Paint orders will be delivered within 3 - 5 working days. In stock items are available for same day store pickup.

Returns of unopened and re-saleable items will be accepted for refund or exchange, less a 25% restocking fee within 14 days of purchase, if accompanied by a valid proof of purchase.

We are sorry that we cannot accept sample pots, wallpaper, archive colors, special orders for refund or exchange.

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